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This site offers clear information and resources about framing to help clients understand the process and available options. It aims to provide straightforward guidance, making it easier for clients to navigate their choices and make informed decisions about their framing needs.

Framing
Understanding Framing

Framing involves presenting information in a way that influences perception and decision-making by highlighting certain aspects over others.

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Types of Framing

Different framing techniques include positive framing, negative framing, and emphasis framing, each shaping how information is interpreted.

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The Power of Framing in Communication

Effective framing can clarify messages, sway opinions, and enhance persuasion by structuring information strategically.

  • - Purpose - Defines the context and focus of the message or story.
  • - Audience - Guides the choice of framing to resonate with viewers' perspectives.
  • - Language - Uses specific words and tone to influence perception.
  • - Visuals - Incorporates images or symbols that reinforce the intended message.
  • - Context - Sets the background information to shape understanding and interpretation.

Framing work generally involves defining the scope, objectives, and key aspects of a project or request to ensure clear understanding and alignment among stakeholders. It includes identifying the core goals, constraints, and necessary parameters, as well as establishing relevant context and priorities. When evaluating requests, details such as the purpose, intended outcomes, target audience, available resources, deadlines, and any specific requirements or limitations are essential to determine feasibility, scope, and appropriate approaches. Clear framing helps facilitate effective decision-making and ensures that efforts are aligned with the desired results.

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